In the series, which is filmed on an abandoned farm in Northern Ireland, Seann, Desiree and Griffith pick contestants to represent them in the game. If the contestants flinch, both them and the host who they represent face painful consequences.
“There’s only one rule in Flinch: do not flinch,” executive producer Kieran Doherty explained to Broadcast. “If you do, terrible things will happen to you. By ‘terrible’, I mean you might get electrocuted, have your fingers snapped by mousetraps, or be slapped repeatedly in the face by two ginger farmhands. That sort of thing.”