Netflix reveals new animation to play in front of original content

The reworked logo will air at the start of all the streaming giant's in-house programming

This illustration picture taken on April 19, 2018 shows the logo of the Netflix entertainment company, displayed on a tablet screen in Paris. (Photo by Lionel BONAVENTURE / AFP)        (Photo credit should read LIONEL BONAVENTURE/AFP/Getty Images)

TL

Netflix has debuted a brand new animation that will play in front of all its original content.

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Viewers using the service from 1st February to watch programmes made by the streaming giant will have noticed a new clip airing on their screens before content plays, using a selection of the platform’s original titles.

The Crown - Matt Smith, Peter Morgan, Claire Foy - Writer/Creator Peter Morgan with Matt Smith (Prince Philip) and Claire Foy (Queen Elizabeth II) (Netflix, TL)

Netflix shared the animation on its See What’s Next Twitter account – which often announces news and updates for the streaming service – stating that the new addition “shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful”.

Netflix has enjoyed a successful start to 2019, debuting its hit Gillian Anderson and Asa Butterfield series Sex Education – which has already been rewarded with a second season.

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The service’s film Roma, directed by Alfonso Cuaron, has become their first Oscars frontrunner – with ten nominations, it is in the mix to pick up the coveted Best Picture prize at the ceremony on Sunday 24th February.