Netflix has debuted a brand new animation that will play in front of all its original content.
Viewers using the service from 1st February to watch programmes made by the streaming giant will have noticed a new clip airing on their screens before content plays, using a selection of the platform’s original titles.
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Netflix shared the animation on its See What’s Next Twitter account – which often announces news and updates for the streaming service – stating that the new addition “shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful”.
SOME PERSONAL NEWS: Starting today there's a new logo animation before our originals. It shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful — now on a velvety background to better set the mood.
And before you ask: no, the sound isn’t changing pic.twitter.com/itwYXRe6ZF
— See What's Next (@seewhatsnext) February 1, 2019
The service’s film Roma, directed by Alfonso Cuaron, has become their first Oscars frontrunner – with ten nominations, it is in the mix to pick up the coveted Best Picture prize at the ceremony on Sunday 24th February.