So Theresa May just used PMQs to reveal that a Tory MP is doing Celebrity First Dates

Is this the future of TV PR announcements?

Theresa May

Is it us or is the PR for TV shows getting a bit gimmicky? Because Theresa May (yes, the country’s most senior politician) has just used Prime Minister’s Questions – where she is supposed to discuss the most pressing matters facing the country – to announce that one of her Tory MP colleagues is going to be on Channel 4’s Celebrity First Dates.

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Michael Fabricant, the 67-year-old MP for Lichfield, will indeed be taking part in a celeb edition of the dating show, RadioTimes.com can confirm, as part of the broadcaster’s Stand Up To Cancer week of programming later this year.

Fabricant is a controversial figure, thanks to a variety of unfortunate comments he’s made on Twitter over the years – and for shouting “Bollocks!” in the Commons Chamber during a discussion on Brexit.

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Best of luck to whoever gets to date him.