Amazon is closing down LoveFilm, the service that rents out DVDs by post.
Due to “decreasing demand for Blu-ray and DVD rental as customers increasingly move to streaming”, LoveFilm will shut down on 31st October 2017.
Customers will not be billed after 30th September, meaning they can enjoy a month’s worth of free rentals before LoveFilm becomes unavailable.
LoveFilm was founded in 2002 and acquired by Amazon in 2011, when it had more than 1.4 million subscribers.
Despite Amazon quoting the reason for closure as a consumer shift towards streaming, many LoveFilm users have lamented the lack of variety of movies on sites like Netflix and Amazon Prime – especially when it comes to foreign and art-house films. Lovefilm’s catalogue, meanwhile, covers more than 80,000 titles.
Farewell LOVEFiLM By Post. You had a better back catalogue than Netflix, Sky Movies, or Amazon Prime Video.
— Simon (@simonuk) August 14, 2017
It's a real shame but entirely predictable that Amazon is shutting down Lovefilm by post. So many obscure titles will be impossible to watch
— FilmLand Empire (@FilmLandEmpire) August 14, 2017
Amazon axing @lovefilm is rotten news for film lovers. Netflix etc have tiny range by comparison & are useless for classic & foreign films
— Darren Slade (@echodaz) August 14, 2017
One user suggested the website Mubi, which offers a subscription service for cult, classic and independent films.
— Jon Milet Baker (@jonmiletbaker) August 14, 2017
Others were disappointed about LoveFilm’s closure because bad internet connection can lead to agonisingly slow streaming, sucking the joy out of the movie-watching experience.
— Erica Price (@ericapdesign) August 14, 2017
My life just got worse. Amazon just pulled the plug on LoveFilm. Selections available to stream are very inferior, plus my broadband sucks.
— kenpeace (@kenpeace) August 14, 2017
— Dan J (@DanJack86) August 14, 2017