Beauty and the Beast’s 127.6 million trailer views in a single day puts it ahead of Fifty Shades Darker’s 114 million views and Star Wars: The Force Awakens’ 112 million.
It’s at this is the point where we’re obliged to post the Fifty Shades trailer. Which we have below. But you have absolutely no obligation at all to watch it. Seriously, just scroll on past if you feel like it.