Retail guru Jo Malone: I am horrified by the business skills of contestants on The Apprentice

The scented candles queen will not be saying "you're hired!" to any of Lord Sugar's candidates

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Perfumer and retail entrepreneur Jo Malone knows a thing or two about business – so she will certainly not be employing any of the pushy, ambitious contestants from The Apprentice any time soon.

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Despite having made several appearances on spin-off shows You’re Fired! and You’re Hired! as a business expert, scented candles creator Jo is unimpressed with the calibre of the candidates. 

Asked during a talk at Cheltenham Literature Festival if the BBC show gives the viewing public an accurate impression of what it’s like to be a businessperson and entrepreneur, Jo shot back: “No I don’t. I’ve done The Apprentice, I’ve done the after show. No, I really don’t.”

She added: “Actually, I watch the show because it is entertaining, but I am sometimes horrified by the way some people react and respond in business.

“Half of those people, I have to say, I wouldn’t employ with some of their attitudes.”

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Looks like Jo won’t be saying “you’re hired!” to any of this year’s cohort, who have already had a boardroom bust-up over antiques.