Jamie Oliver: “I haven’t got time to do Bake Off”

Despite saying it would earn him massive brownie points at home, the popular chef says he couldn't join the show even if he wanted to

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Paul Hollywood and Mary Berry are yet to announce whether they’re sticking with The Great British Bake Off when it moves to Channel 4, but that hasn’t stopped people talking replacements, including the possibility of Jamie Oliver signing up. 

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Asked (or, if we’re going to go all Bake Off about it, grilled) on This Morning about the baking show’s channel switch and whether he’d be keen to join the line-up, Oliver says he couldn’t even if he wanted to. 

“Interesting. It went massive didn’t it? I didn’t know anything about it, and I haven’t been asked to do any kind of work on it… and the interesting thing will be what happens next… let’s see,” he told hosts Phillip Schofield and Holly Willoughby. 

Pushed on whether he’d accept if phoned up and asked outright, Oliver admitted that it would get him some serious brownie points at home, but the move is unlikely to come to fruition. 

“I haven’t got the time to do it, so I couldn’t do it if I wanted to do it. I mean, I would get massive credibility [at home] if I was on the Bake Off, massive. The kids would be like ‘Finally dad, you’re doing something useful with your life!’…”

“I do love Mary. Mary is such a legend,” he added when faced with a mocked up image of the pair together. “But I think actually, it’s in good hands, I’m sure something good will happen with it. People are clearly very protective over it… and it’s a show that I sit down [and watch] with my whole family.”

The long-serving judges are yet to comment on their future with the show, although we understand they are in talks with C4. Meanwhile co-hosts Mel Giedroyc and Sue Perkins have confirmed they won’t move with the series, noting of the new big-money deal that they would not be “going with the dough”. 

Decisions aren’t expected to be made quickly. 

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The Great British Bake Off continues Wednesday at 8:00pm on BBC1. See This Morning, weekdays, 10.30am on ITV.