Will the new Bake Off presenters really be announced on today’s This Morning – or is ITV just taking the biscuit?

A tweet from the show's official account suggested that they were ready to reveal who is replacing Mel and Sue

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Really? So soon? Could we actually be about to find out who is replacing Mel and Sue on The Great British Bake Off?

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A tweet from ITV’s This Morning (of all places) claims that an “official announcement” will come via the ITV show at 10:30am today. 

The silhouetted figures in the image immediately had people wondering who the new presenters would be, after Mel and Sue announced yesterday that they would not be “going with the dough”.

But there has so far been no official confirmation from Channel 4 or Bake Off makers Love Productions that this “reveal” is genuine – in fact, certain C4 sources claim to have no knowledge of it and an ITV insider now tells us we could actually be looking at an assessment of the possible runners and riders rather than a genuine reveal.

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Which, given the words “official announcement”, would really take the biscuit…