Rio 2016 Olympic hero Max Whitlock just switched off ITV for an hour this morning

Ben Fogle and Mo Farah among the celebrities supporting the #IAmTeamGB initiative

116328

Team GB Olympic hero Max Whitlock switched off ITV for an hour this morning as the network launched an hour-long shutdown to encourage more people to exercise.

Advertisement

The double gold medal winner pulled a lever at 9.30 on Saturday morning as part of the #IamTeamGB national sports day.

The TV silence lasted until 10.30am, meaning viewers had to wait an hour for an episode of Murder, She Wrote.

But the nation’s couch potatoes will at least be able to joinTeam GB athletes in a number of sporting events across the country.

Even the Loose Women ladies got involved:

And there was another supporter in TOWIE star Lydia-Rose Bright: 

Advertisement

No doubt, though, being a Bank Holiday weekend Saturday, some of you slept through it all…