The Great British Bake Off isn’t just taking a slice of the TV-watching audience – it’s eating up the whole cake. 10.4 million people tuned in to watch the first episode of 2016, becoming the most-watched series opener in the show’s history.
A further 4.1 million people stayed on to watch new series The Chronicles of Nadiya on BBC1.
Up against Bake Off, ITV managed 1.4 million for its new game show 500 Questions, plus a further 300,000 on HD. 1.1 million people watched Great Canal Journeys on Channel 4, and 600,000 watched Can Britain Have a Pay Rise on BBC2.
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