Single, regular folk rejoice – celebrities can’t find love among themselves so are branching out to us normal people to try and find a partner. We should be flattered. I think.
Bemused and confused by their attempts to hook up with their fellow VIPs, Geordie Shore’s Charlotte Crosby, former TOWIE star Joey Essex, The Hills turned Made In Chelsea star Stephanie Pratt, actor Tyger Drew-Honey (best known for Outnumbered), YouTube’s Jack Jones and Tattoo Fixers’ Paisley are having a go at dating us. Yes, you and me. Well, you and me if we fill out the forms and get chosen before it starts filming. Race you?
Cameras will catch all of the action. Because what’s the point of them dating us average Joes if there’s no one there to catch it happening, eh? From awkward silences to first kisses Celebs Go Dating will follow all of the action. It’s a shame they haven’t got Attenborough on the voice over, really.
In an interesting move it’ll be on nightly, stripped across three weeks. It’s a format that’s proven popular elsewhere; including the recent ITV2 hit Love Island, so makes sense.
There are experts on board here, too. Eden Blackman, dating expert and founder of Would Like to Meet (whose USP is that it eliminates the risk of fake profiles) will work with matchmaker Nadia Essex to pair the celebrities with prospective partners.
Thankfully, much like Love Island, it sounds like show bosses won’t be taking things too seriously here with Channel 4 Head of Formats Dom Bird joking: “If there’s one thing we can’t bear to see at E4, it’s a celebrity who’s unlucky in love. That’s why we’ve created our own celebrity dating agency, whose sole aim is to find true romance for famous singletons. Celebs Go Dating will find real people and match them up with famous faces, all in the name of love.”
Itching for a date? E4 are asking for singletons to email firstname.lastname@example.org if you want to be considered for the show.
Sign up to the Radio Times newsletter for the latest TV and entertainment news