Just how well Jeremy Clarkson’s new car show The Grand Tour will stack up against Chris Evans’s Top Gear remains to be seen but when it comes to Twitter buzz it seems Clarkson is already out in front…
During the launch of the revamped Top Gear on Sunday night, the show’s former presenter was mentioned more often than new host Evans – 22,230 times compared with 20,625 times – demonstrating that even when he’s not involved, Clarkson still gets people talking.
However, with 11,256 mentions, Evans’s co-presenter Matt LeBlanc was way ahead of Clarkson collaborators Richard Hammond and James May, on 5,638 and 5,454 respectively.
Exactly how many of those mentions were positive or negative is of course another matter, but it’s no secret that many viewers were far from kind about Evans’s debut and social media analytics tool Visibrain tells us that the ten most popular hashtags around the show since Sunday include #Flopgear, #wontwatchagain and #RIPtopgear.
And the most-retweeted post on Sunday night? That came from James May, who was just happy to finally watch an episode of Top Gear he hadn’t worked on…
I'm really looking forward to watching Top Gear without knowing what happens in the end. #NoSpoilerAlert
— James May (@MrJamesMay) May 29, 2016