Beauty and the Beast trailer beats Star Wars and Marvel’s most-watched record

91.8 million and counting have watched Emma Watson in Disney's live-action remake

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It seems we are completely and utterly charmed by Emma Watson and her Beast. We have a dreamy far-off look, but our noses aren’t stuck in a book, because we’re watching the new trailer on repeat instead. 

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When the first teaser for Disney’s live-action venture was released on Monday it had a monster first day, racking up 91.8 million views during its first 24 hours.

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Beauty and the Beast stars Emma Watson, Dan Stevens, Luke Evans, Ewan McGregor, Iain McKellen, Emma Thompson, Josh Gab, Gugu Mbatha-Raw and Stanley Tucci. 

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The movie will be in UK cinemas 17th March 2017