CBBC unveils colourful rebrand and abstract new logo

The children's channel has been revamped...

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BBC kids’ channel CBBC has had a rebrand, unveiling a revamped studio and logo.

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The new HQ is as vibrant and shiny as you would expect from a children’s TV channel…

…but the new logo is a little more abstract than previous designs…

BBC Head of Marketing Nikki Carr said the corporation was “cursed” when it came to rebranding exercises thanks to comedy W1A following the BBC3 logo unveiling.

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Seems like CBBC is growing up…