Alan Partridge has a new boss in exclusive Mid Morning Matters clip

The North Norfolk Digital DJ is back and he's feeling "carbonated"

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Alan Partridge is back. After three long years, North Norfolk Digital’s iconic radio DJ returns to the airwaves with more Mid Morning Matters.

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The last time we saw Alan in his big screen debut Alpha Papa he was caught up in the midst of a siege. Thankfully, he’s back to more mundane matters in this exclusive clip.

That’s not to say he’s not afraid to take on the big issues: Alan’s talking fizzy pop and the problems concerning multi packs being sold separately. It’s serious stuff.

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We also get an introduction to his new boss, “one man Soda Stream” Craig, who is, according to Alan, “20% Steve Jobs, 10% Jesus, 50% Peter Sissons, a splash of Gandhi (no need to measure that).”

Mid Morning Matters began life as a web series, before airing on Sky Atlantic in 2012. The new series is set to air on Sky Atlantic at 10pm on 16th February.