Zoolander 2 breaks record for most watched comedy trailer

Ben Stiller, Owen Wilson and Benedict Cumberbatch are popular men

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They like Zoolander, they really like Zoolander.

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The trailer for Zoolander 2 has broken the record for the most online views for a comedy trailer. In its first week it racked up 52.2 million clicks. Here it is again, in case you somehow missed it.

(Yes, that really is Benedict Cumberbatch.)

Zoolander snatches the record from previous holder…Dumb and Dumber To.

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Yay?