A murderous president, joking about firewalls, celebrating materialism: Frank Underwood is probably the worst person to sell the joys of capitalism to China.
And yet here he is, appearing in an advert for Chinese online shopping giant Alibaba, urging House of Cards devotees to buy presidential M&Ms.
Kevin Spacey advertising moonlight job was designed to promote Singles’ Day, the world’s biggest single shopping day.
“If this Singles’ Day is the excuse you’ve been waiting for to spoil yourself with a little online shopping, then I must say I’m more than a little jealous,” Underwood drawls.
“Here at the White House, there’s so many firewalls blocking me from shopping online that not even the president will be able to take advantage of those amazing deals you’ll see online during this holiday.”
House of Cards is a big hit in China, even though Netflix doesn’t currently stream in the country. (Wonder what it is about storylines of corrupt Chinese businessmen that strike a chord?)
Maybe Frank should listen back to one of his own favourite mantras: “Money is the Mc-mansion in Sarasota that starts falling apart after 10 years. Power is the old stone building that stands for centuries. I cannot respect someone who doesn’t see the difference.”