We’re having an argument in the office. One of our writers says that the final Star Wars: The Force Awakens trailer is a fan-pleasing spectacle, but doesn’t actually do its job: convince people to go to the cinema.
Perhaps it should be more descriptive, like, say, the advert for the original 1977 movie.
What’s the film about? “A big sprawling space saga of rebellion and romance.” Who does it star? “A boy, a girl…and a universe.” True, it manages to make Star Wars ominous and boring, but you know exactly what you’re getting.