Wookies? Fine. Hutts? No problem. Gungans? My brother married a Gungan, nice girl. But black people? In Star Wars?
Yes, in the run-up to the new Star Wars trailer, some racists managed to slip their venom into proceedings, starting the hashtag #boycottstarwarsvii in response to the cultural diversity of the film’s leading cast.
On Monday afternoon it began to trend, not because of the occasional racist supporting its sentiment but thanks to the scores of Twitter users who took to the social networking site to express their outrage. It was an understandable and entirely justified reaction, but the irony was that the response pushed the hashtag further up the trending charts.
It was up to director JJ Abrams to calm the situation down.