Sam has been working as a tutor since leaving university. He has a passion for the arts and has taken part in numerous films and stage productions. Richard Branson is one of his main business inspirations because he agrees with the Virgin founder that you don’t need to be ruthless or cruel in business to succeed.
He says:“I’m an interesting mix between happy-go-lucky and adventurous, and then quite logical and sensible. It’s a strange combination.’’