David’s background is in sports marketing and his company specialises in increasing crowd attendances at sporting events. Promoting a high-profile football match between two women’s national teams at Wembley to sold-out capacity is what he cites as his greatest achievement. Elon Musk – the CEO and CTO of SpaceX – is David’s business inspiration because of the amount he achieved early on in his career.
He says: “Me and Lord Sugar will work together because you’ve got age and beauty and those two go hand in hand all the time. Sugar’s got the age and I certainly am beautiful.”