After university Dan worked for an MEP at the European Parliament in Belgium, where he lived for a year. He describes himself as bright, optimistic and cheerful. Dan says turning his fragrance company around after a difficult few years is the business achievement he is most proud of. Jeff Bezos of Amazon is one of his inspirations, because he feels the company has redefined the way consumers see online shopping.
He says: ‘’I’m just a generally all round quite entertaining person, I think. A lot of people laugh at me.’’