The Apprentice candidates: meet April Jackson

April hopes to bring her beauty pageant experience over to the boardroom to win The Apprentice

Age: 26


Occupation: Owner, Jamaican Boutique

Lives: London. A former Miss Jamaica, April was born in London, before moving to Jamaica and has lived in France and studied in New York. 

While living in Jamaica, April founded both an events management company and a children’s charity. She cites Skinny Girl Cocktails founder Bethenny Frankel as a business inspiration because of how she grew her company into a lifestyle brand. April describes herself as an ambitious, honest and loyal person. 


She says: “I’m Jamaican. We come first, we win on the track and we will win in the boardroom.”