The Apprentice to have more “serious” candidates: “It’s not Geordie Shore”

Lord Sugar is said to want the focus back on the business for series eleven


This year’s series of The Apprentice is set to have more “serious” candidates, as Lord Sugar is keen to concentrate on the business side of the format. 


“As much as it’s an entertainment show, Lord Sugar wants the focus to be on the business; it’s not Geordie Shore,” a source told of the BBC1 show which returns later this month. “The candidates are older this year.”

The show has always included eager entrepreneurs from all walks of life: some with business experience coming out of their ears, others with no work experience on their CV at all. But recent series have had a noticeably youthful tone, a handful of candidates appearing to use the process as an audition for other reality shows rather than a whole-hearted bid to go into business with Lord Sugar. 

With terrifying Claude Littner now in the boardroom, it certainly follows that this year’s eleventh series will be more serious. Don’t let the Destiny’s Child track fool you, the trailer promises it’s the “toughest” one yet.  

It should be easier to get to know the new recruits this year too, with the number of candidates reduced to 18, rather than last year’s mammoth 20. The Bridge Café will be disappointed – that’s four less teas with a side order of gloomy faces – but even long-standing aide Karren Brady admitted it was “manic” and Sugar himself revealed at the beginning of last year’s series that they already knew they wouldn’t do it again.  

Of course, regardless of age or experience, for the boss of the boardroom it’s all about finding the right person – and business idea – to invest in. Two hundred and fifty thousand pounds of his own money is going to the lucky person he points the hiring finger at, after all. Sugar has no problem smelling what sells, however; last year’s winner Mark Wright has already turned over a million pounds with his Climb Online business.

While we wait to see exactly who’ll be trying to impress in the boardroom this year, the show has been teasing details about the candidates on Twitter…


The Apprentice returns with a double bill on Wednesday 14th and Thursday 15th October at 9pm on BBC1