Samantha Cameron poised to don the Great British Bake Off oven gloves

BBC bosses said to be lining up the Prime Minister’s wife for a starring role in next year’s Sport Relief special

Its battles have had the feel of a titanic political struggle in the past so it’s perhaps no surprise that BBC bosses appear to feel that Samantha Cameron would know how to equip herself on The Great British Bake Off.


The Prime Minister’s wife is being lined up to appear in the show for a Sport Relief special next spring, according to the Mail on Sunday.

“Sam Cam” as she is known in the tabloids, is known to be a fan of baking, having deployed her skills in the Downing Street kitchen for Comic Relief in 2013 when she sported a striking red wig (main picture).

She is also believed to enjoy watching Bake Off and the show featuring her is expected to see her and other guest stars complete the technical challenge and the signature dish rounds as they raise money for Sport Relief and face the scrutiny of judges Paul Hollywood and Mary Berry.

If next year’s show goes ahead it will be the third time Sport Relief has done its own version of Bake Off. Celebrities who took part in previous shows in 2012 and 2014 include Downton Abbey star Samantha Bond, choreographer Arlene Phillips, broadcaster Johnny Vaughan and actors Sarah Hadland and Angela Griffin.

However, while Mrs Cameron is not herself a political figure, her involvement could potentially raise eyebrows among the opposition parties who may insist that the BBC applies its own rules on “due impartiality” over her suggested involvement.

As the BBC’s own editorial guidelines stipulate: “The term ‘due’ means that the impartiality must be adequate and appropriate to the output, taking account of the subject and nature of the content, the likely audience expectation and any signposting that may influence that expectation.”

However she would be following in the footsteps of Sarah Brown, the wife of former British PM Gordon, who appeared in the Comic Relief version of Bake Off earlier this year, losing out to actor Michael Sheen. At the time her husband had left Number 10.


The BBC traditionally declines to comment on speculation like this and at the time of publication a Corporation spokesperson was unavailable for comment.