Simon Cowell can barely keep a straight face in new X Factor TV ad
And yes, that is Louis Walsh cleaning the floor at the end
Simon Cowell's Mr Nasty mask has slipped once again as he can barely keep a straight face in the brand new X Factor trailer.
The TV ad pokes fun at the show's format, suggesting the judges are all robots and that they manufacture pop stars in a secret lab. Nick Grimshaw is dishing out Louis Walsh's famous catchphrases as he's been given 'last year's chip' and there's a room of Cheryl robots – Chez-Bots if you will – ready to dish out the necessary emotional reaction: tears, empathy, mocking Simon...
But it's Cowell's inability to get through his lines that tells us the most about this year's series: it's going to be a whole lot of fun. And if we were in any doubt, look out for Mr Walsh returning to clean the floor at the end...
https://www.youtube.com/watch?v=23pOX0-apB4
The advert will air for the first time on ITV tonight at 7:30pm. The X Factor returns this Autumn.
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