Big Brother strikes three-year deal to continue on Channel 5

Two more series of Celebrity Big Brother and another of the regular show will run each year until at least 2018

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Big Brother isn’t going anywhere any time soon as Channel 5 confirms the series will run for at least another three years.

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There’ll be two series of Celebrity Big Brother and one of Big Brother each year until at least 2018. Associated shows, which presumably include chat show-style spin-off Big Brother’s Bit on the Side, will also continue.

It may surprise some. After all, this year’s Celebrity Big Brother was a rollercoaster ride of formal warnings, quitters and others being asked to leave. Yet amid the controversy, CBB pulled in record ratings for the broadcaster, attracting an average audience of 3.1 million per episode (boasting a 11.4% audience share). If it ain’t broke, don’t fix it, right?

Channel 5’s recent acquisition by Viacom International Media Networks has only helped to expand the show’s reach. Repeats on MTV UK outperformed the channel’s all day average audience among 16-34 year olds by almost 20%. More than fifteen years on, if people are still willing to hole up in a house, other people are ready to watch them. And it’s always nice to know what long-since forgotten celebrities are up to of course.

“It remains one of TV’s most talked about and popular programmes,” says Paul Dunthorne, Channel 5’s Chief Operating Officer. He’s not wrong. In Twitter’s annual report last year, #bbuk and #CBB were the site’s second and third highest trending topics among TV-themed tweets.

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Well, when even a stolen banana takes on epic proportions, what’s not to love?