Google has released its annual Year in Search report, which reveals the search habits of Google users worldwide over the last 12 months – and the search habits of UK citizens make for some interesting – if not entirely surprising – viewing. It turns out we were interested in Sherlock, Bake Off and EastEnders in 2014– who knew?
Sherlock’s Benedict Cumberbatch came fourth in the most searched males category in a cheering revelation that internet users’ name spelling is really top-notch even in a casual setting, just behind One Direction’s Harry Styles who came third. Cumberbatch is the highest-rated male actor in Google searches, also coming second in the list of “Breakthrough Celebrity Males” behind musician Pharrell Williams but ahead of friend and fellow actor Tom Hiddleston, who just sneaked onto the list.
UKIP leader Nigel Farage (also raising his profile on Channel 4 last night) was included in the “Breakthrough Celebrity Males” category as well, making him sort of more popular than Zac Efron. What a world.
Elsewhere, the Great British Bake Off’s Mary Berry made the top 10 most searched female celebrities beating Emma Watson but trailing behind the likes of Beyonce, Jennifer Lawrence and Taylor Swift. Still, I’d like to see them attempt a red velvet cake – which is, incidentally, the sixth most popular cake recipe in the report.
Berry also popped up in the “rising female celebrities” list which included video blogger Zoella, who has recently come under criticism for having a novel ghostwritten, and popstar Pixie Lott whose profile has grown through her involvement with Strictly Come Dancing.
The report went on to reveal the most-searched for films with Transformers 4 coming top followed by David O Russell’s American Hustle and The Lego Movie, with Inbetweeners 2 and Gone Girl also making the top 10.
On TV, epic series like Game of Thrones may have been a national talking point, but it was beaten out for most searched by long-running soap EastEnders – and Peppa Pig. Who needs RadioTimes.com’s TV Show Champion after all? The people have spoken.
Still, the HBO fantasy series can take some solace that one of its characters seems credited as a real person in the same category as Cumberbatch and Farage – Jon Snow, as played by Kit Harington at number 8 in the list. Of course, Google could be right and there might just be a huge growth of interest in Channel 4 news broadcasts to put the charms of Tom Hiddleston to shame – but we reckon a few of those searches were intended for a certain Night’s Watch member…
On a sadder note, Google’s report also analysed the interest in celebrity deaths this year, with Peaches Geldof and Robin Williams topping the list of most-searched passings as well as Philip Seymour Hoffman and Rik Mayall.
Other searches (including a UK city-by-city breakdown of How-to questions) can be viewed here.