Celebrity Big Brother 2015 is going all whimsical on us, with magic mirrors and a twisted fairy-tale theme designed to entice, lure and trick the latest batch of famous housemates.
CBB housemates hoping for a happily ever after are likely to be disappointed because Big Brother is remaining firmly in charge: its cameras keeping check of every movement, every look, every whispered conversation (ie. every row, every spat, every bitter argument over who got the best bed in the house).
Returning hosts Emma Willis and Rylan Clark are no fairy godmothers. If you’ve lost your shoe at midnight, it’s probably been thrown in the garden, not scooped up by a dashing prince.
Rumoured housemates for next year’s series include X Factor star Stevi Ritchie, model Calum Best and columnist Katie Hopkins.
What do you think of the new eye? Let us know below and check out Big Brother eyes from series gone by here.