Australian TV presenter Karl Stefanovic wore the same blue suit on screen for a whole year to make a point about the sexism faced by his female colleagues.
The 40-year-old, who presents the breakfast show Today on Australia’s Channel 9, has revealed details of the stunt which he says was designed to show how men are immune from the same scrutiny about their appearance as women.
“No-one has noticed,” he told The Age newspaper. “But women, they wear the wrong colour and they get pulled up. They say the wrong thing and there’s thousands of tweets written about them.”
He added that his co-host, Lisa Wilkinson, gets regular messages from viewers and comments in the press about her fashion choices and appearance.
“Women are judged much more harshly and keenly for what they do, what they say and what they wear,” he said.
“I’ve worn the same suit on air for a year – except for a couple of times because of circumstance – to make a point.
“I’m judged on my interviews, my appalling sense of humour – on how I do my job, basically. Whereas women are quite often judged on what they’re wearing or how their hair is.”
The experiment started when he wore the blue suit two days in a row without drawing a comment. He carried on for days and then months when his test continued not to be noticed.
However his co-presenter was in on the stunt.
“Only Lisa and [Today colleague Sylvia Jeffreys] know about the suit. They often remark that it’s getting a bit stinky,” said Stefanovic.
“I’m hoping to get it into the dry cleaners at the end of the year.”