Tonight The Apprentice candidates must come up with a new piece of wearable technology before pitching it to retailers.
This is a world of headphones built into hoodies and flashing panels on items of clothing.
After having to ditch one idea, the boys’ team, Summit, land on the ‘on air’ jumper – a grey sweatshirt that can film those around you.
Sure it looks a little Christmassy with the flashing lights, sure you wouldn’t wear it in public, sure it’s a bit gimmicky… wait, are they selling it or just there to agree it’s full of flaws?
Take a peek at this clip from tonight’s show…
The Apprentice continues Wednesdays, 9pm on BBC1