The Apprentice 2014: Meet Sarah Dales

Lord Sugar's got £250,000 to invest in a new company and Sarah says she "possesses all the talents to succeed"


Age: 32


Occupation: Former PA & Hypnotherapist

Lives: London

Sarah works as an executive assistant for a top financial firm, having previously worked at companies including Goldman Sachs, while also running her own hypnotherapy and match-making businesses. She describes herself as hard-working, positive and tenacious, though she can repeat herself if she feels she is not being listened to. She is a trained hypnotherapist, and says her proudest business achievement to date is setting up her hypnotherapy practice on Harley Street.

She says: “I am the pioneer and the ground breaker, and I possess all the talents to succeed.”