The Apprentice 2014 start date and time revealed

Lord Sugar announces his return to the boardroom - and a double bill for the first week

Lord Sugar and his firing finger of doom are heading back to the boardroom with a double bill to kick off the brand new series.


The show, which sees Sugar search for a savvy business person to invest in, will start on Tuesday 14th and Wednesday 15th of October, continuing on Wednesday evenings thereafter at 9:00pm on BBC1. 

A one-off special will also air on Monday 13th October, featuring a collection of the best moments from the previous nine series.

As with previous series, Sugar and his aides Karren Brady and Nick Hewer set the contestants challenges designed to test their business know-how, from ‘smelling what sells’ to thinking up brand new products and taking them to market. And, of course,in the losing team one of them will be fired (after the usual boardroom battle) while the winning team enjoy a lavish treat. 

Now in its tenth series, the show has seen Sugar help the likes of inventor Tom Pellereau launch a range of nail care products as well as backing last year’s winner Dr Leah Totton in the opening of her first skin care clinic.


While we wait, get back in the mood with our collection of Lord Sugar’s best one-liners