Strictly’s September 7th launch show on BBC1, which saw Tess Daly and Claudia Winkleman pair up this year’s celebrities with their pro partners, pulled in an average of 8.43 million viewers, 1.5 million more than X Factor’s 6.98 million average.
The X Factor by this stage was already onto its second week of in-room auditions and Cowell held up his hands on Twitter (if that’s possible) saying “Round one to them”.
However, the consolidated figures – which take into account viewings via set-top box recording in the following seven days – give ITV’s X Factor the victory by a whisker.
Cowell and co actually earned 9.23 million viewers while Strictly totalled up 9.16 million.
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