We all know social media has become a huge part of our day-to-day lives. We check-in to places on Facebook, Tweet our inner-most thoughts and feelings. Heck, most of us can barely eat our lunch without a sneaky Instagram picture.
But it seems social media might just be even more influential than we thought.
New research carried out by YouGov has revealed that one in seven telly watchers make decisions about what shows to tune into based on social media, taking TV recommendations directly from Facebook and Twitter.
And it doesn’t stop there. As well as being influenced by it, one in seven Facebook users and one in six Tweeters questioned said they always or often use the social networks to talk about what they are watching.
Being plugged into a social network isn’t all good news when it comes to the box, though.
27% of people revealed that they actively avoid social media when they are recording a show or catching up on demand, as it’s often the place they come across those pesky spoilers.
And while social media is clearly making its mark on our TV habits, those surveyed credited their family and friends as being significant too, with 60% calling them “influential.”
YouGov’s survey also revealed that one in eight people now say they watch more TV than they did in 2013 and 52% of those prefer watching British drama to imported shows from overseas.
The YouGov survey, which was conducted to mark YouView’s second birthday, asked more than 2,000 people about their television habits.