With tasks, emotional toils and all those cameras, we all know going on Big Brother is not quite akin to a long summer holiday.
But BB presenter Emma Willis reckons this year the housemates will be even more uneasy than usual.
“[The house is] designed to be uncomfortable from the beginning,” says Willis, “which I think sets the tone for how the series is going to be.”
“You can’t utterly relax,” she continues. “And the theme Power Trip… I wouldn’t relax too much.”
Only time will tell, but it would seem that part of what will be making the housemates so uncomfortable is how tech-heavy this year’s abode is. You’re never more than a couple of metres away from an interactive screen.
“It’s digital and we live in a digital world very much now,” says Willis of this year’s house. “We’ve seen sprinklings over the last few series of them getting a certain amount of information from the outside world – very monitored and very much to cause a situation or a reaction to that.”
“If I were coming in here and I saw that it was quite digital I would think, ‘S***, they’re going to really mess with us.”
Big Brother: Power Trip Live Launch is on tonight and tomorrow at 9:00pm on Channel 5