Radio 1 Breakfast Show host Nick Grimshaw has lost more than half a million listeners in the past three months, According to the latest RAJAR figures.
His show recorded a weekly reach of 5.78 million listeners between December 30 2013 and March 30 this year, a dramatic loss of 510,000 listeners from the previous quarter’s figure of 6.29 million.
The BBC has put a brave face on the news, pointing out that the show gained 130,000 under-24s whilst shedding 526,000 over-25s during the quarter – something it appeared to claim was its aim all along.
Radio 1 and 1Xtra controller Ben Cooper said: “I was asked to build a younger audience for Radio 1 and regenerate the brand, and these figures show we’re doing exactly that.
“Grimmy and the Breakfast Show continue to gain young listeners putting on 130,000 under-24s whilst losing 526,000 over-25s, which is the challenge I set him.”
Grimshaw took over the show from Chris Moyles in September 2012 and has enjoyed mixed fortunes in the ratings.
In October last year the RAJAR figures gave Grimshaw’s show just 5.58m listeners a week, the Breakfast Show’s lowest audience for a decade.
However, there was good news for the BBC from Radio 2 which is more popular than ever.
According to the latest figures, 15.57 million people listen to the station each week compared to 15.27m last year and 15.51m in the last quarter. This is the highest figure since records began in 1999.
Radio 2’s Chris Evans Breakfast Show drew a record audience of 9.83 million listeners every week during the period. This is compared to 9.80m last year and 9.82m in the last quarter.
This means that that Chris Evans attracted more than 4 million listeners than Grimshaw during the last quarter.
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