Z Hotel, Soho, London – review

The Z Hotel concept really has legs. It’s not somewhere you’d want to spend weeks – but for a few nights as a couple or on your own – it’s a very comfortable and convenient way to stay in the very heart of London

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This was my first experience of a Z Hotel and the first time I’d tried being what the chain describe as an “urbanite, not a tourist.” The result, a very pleasant, excellent value stay at the very heart of London… but let me be clear, a Z Hotel is slightly different to most hotels in the capital. 

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“How can you offer high quality rooms with designer fittings and fixtures just off Shaftesbury Avenue in Soho from £85 a night?” I asked myself as I arrived at the hotel. And throw in all you can drink wine and cheese from 5pm to 8pm as part of the deal?

The answer is very simple – the rooms are VERY small. To be completely fair to the hotel, they are very up front about this. The entire ethos is that space is of a premium in central London, and you don’t NEED lots of space in a bedroom, you just need somewhere to sleep comfortably and get changed… so why pay for a load of wasted space?  Once you’ve stayed in the hotel, you get it… but it does feel a little strange at first. 

I stayed in a double room on the third floor. The sheer number of bedroom doors on the corridor is slightly unnerving at first, and there’s a definite feeling of minor-claustrophobia as you first step into the room.  Essentially there is a small area of floor before hitting a glass door – within this is your sink, shower and toilet.  Everything is very high spec – but very close together.  Take one step to the left and there’s the bed – a good sized double (and very comfortable) but it reaches from wall to wall end to end and is fitted against the exterior wall where there’s a window.  Mounted into the wall at the end of the bed is a 40 inch TV with every Sky channel known to man on it. Oh, and there’s free WiFi. 

The room has tea and coffee making facilities and a small footstool – under the small table with the kettle on… and that is about it.  There is certainly no space wasted.  However there are lots of adjustable lights, a very efficient climate control facility… and well, everything you need for a comfy night’s sleep. 

Despite being close together, there’s minimal noise leakage and therefore you have a quiet cocoon in which to rest, watch TV and sleep. After a short time of coming to terms with it all, the room suddenly feels very cosy – and as long as you’re not planning to invite friends around or hold a meeting in their… the job as they put it, is done. 

There’s a nice communal courtyard space outside if you want to get out of your room – but after a while you probably won’t want to!

In an ever-more-busy London with property prices at an all-time high, the Z Hotel concept really has legs. It’s not somewhere you’d want to spend weeks – but for a few nights as a couple or on your own – it’s a very comfortable and convenient way to stay in the very heart of London.

Bravo!

Eating and drinking

The Z Café on the ground floor of the hotel is not – as you might expect from Z –your traditional hotel restaurant or bar.  A sophisticated urban chic café experience – it’s reminiscent of a backstreet French café. 

Serving all you can eat wine and cheese to residents and non-residents between 5pm and 8pm in the evenings, the Z Café also offers breakfast and lunch options. 

Everything there is high quality and simple – no fuss, no waste… just a great experience from beginning to end.


Address: 17 Moor Street, London W1D 5AP

Official website

Radio Times Travel rating: 8.5/10

“The Z Hotel concept really has legs. It’s not somewhere you’d want to spend weeks – but for a few nights as a couple or on your own – it’s a very comfortable and convenient way to stay in the very heart of London”


Radio Times Travel stayed as a guest of the hotel in 2014. For more details about this hotel and to find the latest room prices, please visit the official website.

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