Sherlock series 3: Benedict Cumberbatch and Martin Freeman star in new picture and artwork

New art and a photograph for the third series of Sherlock have emerged from a media event brochure - but "iconic" new imagery is still to follow

Much like the proverbial game, promotion for Sherlock series three is afoot!


Poster artwork and a new photograph have surfaced from a brochure handed out at Mipcom 2013, a media industry event that took place last week. It appears that both images will feature in the promotional campaign leading up to the new series, which is expected to begin airing in late 2013 or early 2014.

The materials, uncovered by fan site Sherlockology, don’t give much away about the future of Benedict Cumberbatch and Martin Freeman’s characters but do feature artwork moodily declaring that “The Game Is On,” which will likely be used as a poster for the show. The BBC has said, however, that this is not the central “iconic” imagery set to herald series three, which will be revealed in the not too distant future…

For now, see the two new pictures below.