Bake Off’s Ruby is most tweeted about – but fans aren’t happy she’s in the final

Judge Paul Hollywood isn’t getting off lightly either, bagging himself an extra bundle of negative mentions during the semi-final

Last night’s The Great British Bake Off saw finalist Ruby bag a whopping 9,879 mentions on Twitter – completely overshadowing tweets for fellow contestants Beca, Frances and Kimberley.

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In fact, between the three other ladies, they only managed a combined score of 4540 Twitter mentions.

However, an increased number of negative comments about Ruby earning a place in the final (alongside Kimberley and Frances) dropped her sentiment rating down to -8.3, according to Virgin Media’s Hotlist.

Bake Off judge Paul Hollywood couldn’t avoid the wrath of Twitter either after Beca was voted out, with tweets about his poor judgement dropping his sentiment rating down to -3.97.

England’s football qualifying match managed to squeeze its way into the Twitter chatter, with 733 tweets referencing both the Bake Off and the football – no doubt with some couples have heated discussions over which show to watch.

Nevertheless, Ruby (and Mr Hollywood) will be back next Tuesday for The Great British Bake Off final.


The Virgin Media Hotlist is a new measurement tool that provides an alternative view on TV engagement by taking three different ways of interacting with TV programmes into consideration.

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