Jamie Oliver is to appear on tonight’s The One Show to defend himself against the controversy caused by his comments made in Radio Times magazine.
Oliver will take to the sofa on BBC1’s flagship early evening programme to talk to hosts Matt Baker and Alex Jones about his comments.
In this week’s Radio Times Oliver spoke of how he had been appalled by a British family who lived on a diet of junk food, but still spent money on consumer goods.
“You might remember that scene in Ministry of Food, with the mum and the kid eating chips and cheese out of Styrofoam containers, and behind them is a massive TV. It just didn’t weigh up,” he said.
“The fascinating thing for me is that seven times out of ten, the poorest families in this country choose the most expensive way to hydrate and feed their families. The ready meals, the convenience foods.”
Oliver’s comments have sparked a widespread debate with some commentators rounding on him for his remarks.
Child Poverty Action Group’s head of policy, Imran Hussein said: “As official statistics show, parents of poor children are much less likely to be able to afford fresh fruit for their children. We also know from the evidence that as the incomes of poor families rise, they spend more on things like healthy food and children’s clothes.
“The huge hits many working and non-working families are taking in their incomes as a result of cuts in tax credits and benefits are very real, as is the resulting huge growth in demand for food banks.
”The Government’s child poverty strategy is seriously adrift and urgently needs rethinking.”
In an interview with another magazine, the chef described young British people as “wet behind the ears”, saying that European immigrants are “tougher” workers.