Forget Pepsi, Adidas and those tiny H&M pants, David Beckham is set to become the face of kids TV instead.
The 38-year-old, who recently announced his retirement from professional football, will soon be a regular face on Sky’s new children’s show Game Changers.
Dad of four Beckham will host masterclasses as part of the Saturday morning show, which will aim to encourage the younger generation to put on their trainers and get into sport.
Hosted by athlete Darren Campbell and presenter Di Dougherty, Game Changers will air live from 9am with a studio audience on Sky Sports and Sky2.
Olympic gold medalist Jessica Ennis-Hill and Paralympic wheelchair rugby captain Steve Brown will also make regular appearances.
Game Changers will kick off in August.