As the beginning of the Premier League thunders towards us (OK, there’s still over a month to go, but we can get excited, right?) Sky has called on footballing fave David Beckham to show off Sky’s varied coverage.
The advert follows six David Beckhams, with each choosing to watch the Premier League via a different medium – from TV to tablet, to phone and laptop – set to the jolly tune of Stevie Wonder’s For Once In My Life.
Becks, known for his love of pie and mash, even catches some of the league while tucking in to some good old-fashioned British grub.
The new campaign comes as Sky goes head to head with BT Sport over coverage of the 2013-2014 league.
Sign up to the Radio Times newsletter for the latest TV and entertainment news