Belgium hotel bookings soar following launch of BBC historical drama The White Queen has seen a big increase in bookings since the War of the Roses drama, shot in and around Bruges and Ghent, began airing on BBC1

BBC drama The White Queen, filmed in historic Flanders, has created a surge in hotel bookings in the area according to an online travel site.


Set in the time of the War of the Roses, the drama starring Olivier Award-winning Aneurin Barnard and Swedish actress Rebecca Ferguson is about the women caught up in the quest for power in old England. However, the series is actual filmed in Belgium, and claims bookings have risen by 66% in Ghent, the East Flanders capital, and 16% in Bruges, its Eastern counterpart, since the drama began airing on Sunday nights on BBC1.

Historic attractions from the series, including Gravensteen Castle in Ghent, The Belfry in Bruges, and Knokke Beach in Knokke, are showcased in the series.

“It is fantastic to see our hotels in Ghent and Bruges receiving such an increase in bookings from the success of The White Queen”, commented Lynda Matthews, Head of Marketing for

“The drama really puts Belgium in the spotlight, particularly Ghent, which might not always be people’s first choice when visiting the country. We are really pleased to have some great hotels on our website so customers can go and see for themselves the fantastic medieval backdrop which The White Queen captures.”

Visit Belgium with Radio Times Travel, see here for more details.


Watch The White Queen at 9pm on Sundays on BBC1