Netflix has secured the exclusive rights to a new, original TV series inspired by well-known DreamWorks Animation characters.
The On Demand provider has announced a multi-year deal with the creators of box office hits like Shrek, Madagascar and How To Train Your Dragon, which means new DreamWorks Animation series will bypass TV and go straight to Netflix.
Details of the new TV shows are yet to be confirmed, but they will be inspired by DreamWorks Animation’s existing franchises and feature their already beloved characters.
Ted Sarandos, Netflix chief content officer said: “DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want” adding that the new deal sets “the stage for us to innovate together as we expand into new markets.”
DreamWorks Animation chief executive officer Jeffrey Katzenberg added: “This is an unprecedented commitment to original content in the internet television space. Netflix is a visionary company that continues to redefine the way audiences watch television and it is a thrill to add to their growing momentum.”
As part of the new deal, Netflix members in the US, Canada and Europe will have exclusive access to over 300-hours of new DreamWorks programming.
Netflix is currently increasing its focus on original first-run content. So far this year House of Cards and Arrested Development have premiered exclusively on the website, while another Netflix Original series Orange is the New Black will become available on the service this summer. The On Demand provider also recently announced plans to premiere Turbo F.A.S.T, a children’s TV series based on the upcoming DreamWorks film Turbo.
The first DreamWorks original TV series is expected to become available on Netflix in 2014.