Would you pay £3.99 for advert-free ITV catch-up?

The broadcaster has announced a premium upgrade service that lets viewers pay for ads to disappear

ITV has today announced a new premium upgrade service that allows viewers to eliminate adverts from its ITV Player catch-up service.

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The privilege of going ad-free will set you back £3.99 a month – roughly a pound per week or around £50 a year.

ITV says demand for its services on mobile devices continues to grow (with over 7 million downloads on Apple’s iOS to date) and wants to continue delivering innovative business models and adapt the product to the evolving market.

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The question is, would you be willing to pay £3.99 a month to skip the ad breaks? Cast your vote below…