Apprentice candidate Alex Mills – or, more accurately, his rather impressive eyebrows – became overnight social media sensations as the new series of the business reality show kicked off on BBC1 yesterday.
Mills, 22, a company director from Wales who describes himself as “an old head on young shoulders”, was among the most discussed candidates on Twitter last night – not to mention on Dara O Brian’s BBC2 Apprentice sister show You’re Fired!, where his striking look was compared to that of a certain well-known blood-sucker.
But it was Alex’s aggressively groomed brow furniture which really had viewers talking – with over 11,000 eyebrow-related tweets sent during last night’s episode, according to social media analysts Second Sync.
Not that Count – sorry, Mr – Mills was the only candidate with noteworthy brows. 26-year-old health drink entrepreneur Kurt Wilson sported a luxurious pair that broke up the space between his well-manicured beard and carefully styled hair very nicely thank you, while property developer Jason Leech, 29, boasted a substantial pair of classic caterpillars.
Even the girls got in on the action, with arch-fiends Luisa Zissman and Uzma Yakoob in particular looking as if they had each spent a fair few days in front of the mirror with a set of industrial tweezers.
But it was Alex whose angry Vulcan look really captured viewers’ imaginations – and sent Twitter users into a frenzy perhaps unprecedented in the history of eyebrows on UK social media.
See Alex and his eyebrows in action in their Apprentice audition tape below…