Wherever One Direction go, screaming girls follow. Since the band’s X Factor success back in 2010, their ardent army of “Directioners” has swelled worldwide with their most passionate supporters following them around the globe and tracking their every move on Twitter.
In order to document the media storm they generate, Harry, Louis, Liam, Zayn and Niall’s most committed fans will now get the chance to appear in a new Channel 4 documentary – I Heart One Direction (working title). The one-off commission will chart the changing landscape of fandom, transformed by the advent of social media which allows supporters to interact with their icons on a more personal level than ever before.
Directed by Daisy Asquith (The Decision, My New Home) the hour-long documentary will be broadcast later this summer as part of C4’s documentary strand Cutting Edge.
Channel 4’s commissioning editor, Emma Cooper, said, “I am incredibly excited about this Cutting Edge film and proud to call myself a fellow ‘Directioner’. It’s brilliant to have Daisy Asquith involved who I know will make a young and joyful documentary that will give a voice to the millions of 1D fans who love and follow them obsessively.”
Mentorn Media’s executive producer, Tayte Simpson, added, ‘It will offer a fascinating insight into a new breed of idol worship. Social media has created huge communities which connect millions of fans in a way that was never possible before. One Direction’s use of social media to diarise their inner thoughts gives fans a sense of intimacy and ownership, fuelling strong emotions.”
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