Half of Wolverine outdoor movie posters stolen by fans

The striking Japanese-influenced artwork for Hugh Jackman's upcoming superhero sequel has proved too much of a temptation for many

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When is an advertising campaign too successful? When fans love the artwork so much they steal it.

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Half of the bus shelter posters for Marvel superhero sequel The Wolverine will have to be replaced following a spate of thefts across the US, according to a 20th Century Fox exec speaking to Collider.

The striking promos depict Wolverine, played by Hugh Jackman, in an oriental sumi ink-style silhouette as part of a campaign for a story that will see the adamantine-clawed character travel to Japan, on a quest to become mortal.

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The Wolverine is set for release at the end of July.