Prometheus director Ridley Scott has signed up to produce a series of short sci-fi films for the YouTube channel Machinima through his production company Ridley Scott Associates.
The project will see Scott oversee 12 films from new directors, who’ll showcase their work on Machinima to see which film draws the biggest response from viewers.
“With new media transforming the way audiences connect with films and filmmakers, Machinima is a great partner for us as we embark on this new model of delivering original content to fans,” said Scott in a statement.
“It’s a tremendous opportunity for pushing the creative boundaries for both our filmmakers and the audience.”
Showcasing these new films on Machinima is a shrewd way of reaching a new, large audience. The channel is said to be the most popular global video entertainment network for men aged 18-34 and averages more than 2.6bn video views per month.
Previous successes on Machinima include the video game spin-off series Mortal Kombat: Legacy and Halo 4: Forward Unto Dawn.
“There is a plethora of great talent here and sometimes they don’t have a platform for great ideas that would work well in shorts,” said Ridley Scott Associates president Jules Daly.
“This is the future, it’s new territory we believe we must investigate.”